Category: Commercial
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The Rise of The Modern Male | Style Lujo
A fashion film Project: Calvin Klein Editorial Trilogy (Style Lujo) Role: Videographer Creative Direction: Joseph DeAcetis | Photography: Macrae Marran Talent: Conrado Duhour, Cooper Sharp, & Piyush Timalsina Capturing Motion in the Raw Elements Calvin Klein’s visual identity has always been iconic, but bringing it to life on a remote, windswept beach on Fire Island,…
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Above Cosmetics USA – Portfolio
Above Cosmetics is a big player in the cosmetic industry in Brazil. Baston introduced Above in 2018 with a line of 6 different aerosol antiperspirants; Nowadays, they have become a household name in the country, being featured extensively on TV and Social Media. The brand’s internationalization started in 2019 and began sales in the USA in…
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Cold Beer, Soccer and Samba: O Torto Bar
Back in 2014 I used to work as a copywriter for a local ad agency when I lived in Curitiba, Brazil. I was 20 at the time, Facebook was THE thing happening in Brazil for every business, big, small it didn’t matter, you had to be on Facebook to be seen. O Torto Bar was…
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Above Pocket Stop Motion Commercials (2019)
These 4 films were produced in 2019, it was a different time with no pandemic and no film school… yet. The Above Pocket* (or US website*) line of deodorants is a variation from the original bigger version. The films were broadcasted as an advertisement before videos on YouTube and Instagram*. The videos had an amateur…
Luigi Malucelli + blog & Portfolio 