The Rise of The Modern Male | Style Lujo

A fashion film

Project: Calvin Klein Editorial Trilogy (Style Lujo)

Role: Videographer

Creative Direction: Joseph DeAcetis | Photography: Macrae Marran

Talent: Conrado Duhour, Cooper Sharp, & Piyush Timalsina

Capturing Motion in the Raw Elements

Calvin Klein’s visual identity has always been iconic, but bringing it to life on a remote, windswept beach on Fire Island, NY, meant embracing the elements head-on.

Working alongside Creative Director Joseph DeAcetis and photographer Macrae Marran, my goal as videographer was to translate the movement, light, and raw energy of the shoot into a cinematic motion piece.

Battling 95-degree heat, ocean spray, and shifting sands, I focused on capturing the tension between the classic, minimalist denim, underwear silhouettes and the untamed Atlantic shoreline. From atmospheric details to sweeping wide shots of the talent, the video highlights a modern, Gen Z take on strength, freedom, and masculinity.

Follow the link for the video:

https://www.stylelujo.com/rugged-stylish-and-unapologetically-american-calvin-klein-jeans-and-the-rise-of-the-modern-male

Leave a comment